© Copyright 2025 - All Rights Reserved
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Uplift Ventures Ltd, Company number 16002919
Private company limited by guarantee without share capital
Registered office address - 71-75 Shelton Street, Covent Garden, London WC2H 9JQ
A half day workshop to create personas - helping craft experiences that resonate with your users
What is a persona?
Personas help teams design products and experiences tailored to real user needs.
Teams can prioritise features and content based on user behaviour and pain points.
Personas guide targeted messaging, improving engagement and conversion rates.
Personas create a shared understanding of users for all stakeholders
Companies using personas see a 2x increase in customer engagement and 4x improvement in UX metrics (Forrester). By putting users at the center of design, businesses can create intuitive, high-converting experiences that drive loyalty and growth.
- Use a mix of qualitative and quantitative research methods.
- Analyse surveys, interviews, analytics, and customer support data.
👉 Example - 65% of companies conducting frequent user research outperform competitors in revenue growth (NNGroup).
- Group users based on demographics, behaviors, and goals.
- Consider different needs across various touchpoints.
👉 Example - An e-commerce store may have personas like “Bargain Hunter” (price-sensitive) and “Loyal Customer” (brand-driven).
Each persona should include:
Name & Photo – Helps humanize the persona.
Demographics – Age, location, occupation, income level.
Behaviour Patterns – How they interact with your product/service.
Pain Points & Needs – Challenges they face and what they seek.
Goals & Motivations – What drives their decision-making process.
Creating user personas is a crucial step in UX design, helping businesses craft experiences that truly resonate with their audience.
âś… Test against real user data and feedback.
âś… Update personas regularly as user behaviours evolve.
© Copyright 2025 - All Rights Reserved
Uplift Ventures Ltd, Company number 16002919
Private company limited by guarantee without share capital
Registered office address - 71-75 Shelton Street, Covent Garden, London WC2H 9JQ