Validate your business idea

Mastering Lean canvas to de-risk
your business idea in 1 day

Lean Canvas

Bringing a startup idea to life without validation is risky - 42% of startups fail due to a lack of market need (CB Insights).

Minimise uncertainty in just one day.

Test assumptions and de-risk before investing time and money.

A one-page visual framework that is easy to update and iterate.

Creates a shared understanding of the business model.

Helps pivot based on real data rather than assumptions.

De-risk your business idea

In just one day, you’ll have a validated business concept - allowing you to refine, pivot, or move forward with confidence. 

Define the problem

1 hour

→ List the top 3 key problems your target users face.
→ Identify existing alternatives—how are people solving these problems today?
 
👉 Example - If you’re launching a fitness app, your problem might be “People struggle to stay consistent with workouts.”

Identify customer segments

30 minutes

→ Define your primary and secondary target audiences.
→ Think about early adopters—who will be the first to use your product?

👉 Example - For a meal-prep service, busy professionals and health-conscious parents might be key segments.

Value proposition

30 minutes

→ Clearly state why your solution is different and valuable.
→ Use a one-sentence pitch that highlights the benefit.

👉 Example - A workout app that adapts to your schedule and motivation levels, keeping you on track.

Solution & assumptions 🚀

3 hours

→ Brainstorm minimum viable solutions to solve the problem.
→ Identify key metrics to track success (e.g., sign-ups, engagement).

✅  Validate by conducting quick interviews or online surveys.
✅  Launch a landing page or social media ad to gauge interest.

👉 Example - Test demand with a waitlist before any development.

Ready to refine your startup’s value? 

A strong value proposition is the foundation of a successful startup. 72% of new products fail due to a lack of product-market fit (Harvard Business Review).

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